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Category: Marketing

Twitter Woes a Signal to Evaluate Your Social Media — and Overall — Marketing Strategy

Finding the Right Social Media Mix Isn’t a “Set It And Forget It” Job Twitter’s ongoing problems should be a cautionary tale for all businesses and organizations that rely to any degree...

March 21, 2017 11:50 pm by Allard PPC
Loyalty Programs Can Be An Effective Way To Create Competitive Advantage

We’ve been saying for while now that loyalty programs pay companies back with a hefty ROI because consumers love them. Why? Because who doesn’t want to feel special? And we’ve never found...

February 9, 2017 1:51 am by Allard PPC
Fighting Back Against Fake News and Malicious Advertisers

The Wild West had its snake oil salesmen and the Internet has bogus and misleading ads and fake news. Look at what Google and other companies are doing to combat bad players...

January 29, 2017 11:14 pm by Allard PPC
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