Loyalty Programs Work on Many Levels
We’ve watched certain of our clients who are ahead of the pack do very well with loyalty programs. They grow and keep their customer bases by proactively building relationships with people using...
Consumers’ Time Spent on Apps Eclipsing Browser Time
More consumers are spending most of their time on devices using apps rather than browsing, and this should be a sign to marketers to pay close attention. They’ll want to focus their...
Twitter Woes a Signal to Evaluate Your Social Media — and Overall — Marketing Strategy
Finding the Right Social Media Mix Isn’t a “Set It And Forget It” Job Twitter’s ongoing problems should be a cautionary tale for all businesses and organizations that rely to any degree...
Loyalty Programs Can Be An Effective Way To Create Competitive Advantage
We’ve been saying for while now that loyalty programs pay companies back with a hefty ROI because consumers love them. Why? Because who doesn’t want to feel special? And we’ve never found...
Facebook Weathered 2016’s Controversies Just Fine
The New Year capped off a roller coaster ride for Facebook during 2016 and ended with a robust fourth quarter despite heavy criticism for what some believe was the social media giant’s...
Fighting Back Against Fake News and Malicious Advertisers
The Wild West had its snake oil salesmen and the Internet has bogus and misleading ads and fake news. Look at what Google and other companies are doing to combat bad players...
At the Close of 2016, We Thank You for Your Business
At Allard PPC, We Never Forget That You Put Your Trust in Us As this roller coast of a year speeds to a close, we at Allard PPC want to use this...
Consumers Say Devices Offer Freedom Not Restrictions
According to ratings giant Nielsen, consumers more and more are seeing their smart devices as an avenue to greater freedom. “Among global respondents, 74 percent say they appreciate the freedom of being...
Instagram Is The Savvy Marketer’s Social Media To Watch (And Use)
Even If You Ignore All Other Social Media, Don’t Let The Competition Beat You On Instagram There’s one time when jumping on board an accelerating train is a great idea: When the...
What’s Old is New When it Comes to Tackling Google’s Search Engine Algorithm
Google’s Search Engine Algorithm Still Rewards the Most Relevant Content It’s no secret that Google is the overlord of search engine optimization — the tactics and overall strategy marketers use to show...