Social Selling is the New Town Square
If You Want to Reach Customers, Go Where They Socialize With Social Selling We are not the first ones to call Facebook the new town square, but it bears repeating that this...
Business Owners Say They Wish They’d Spent More Time and Money on Strategic Planning in 2015
Strategic Planning in Marketing is Necessary to the Long Term Health of Any Company When the online magazine E-Marketer asked business owners around the globe what hindsight had taught them about their...
Strategic Planning the Next Big Leap in Marketing
Failing at Strategic Planning is Planning to Fail Some things are best done “seat of the pants” — picking a spot to sun yourself at the beach, deciding where to eat dinner,...
Marketing to Millennials Requires Authenticity
In today’s post for #AllardPPCquickHits, we bring you news about a trend that we are seeing crop up in various ways in the marketing world: How do we market to millennials? This...
Technology Takes Premium Promotional Gifts to a New Level
Show Clients Your Care with Premium Promotional Gifts They Will Love We all know that premium promotional gifts come at, well, a premium. Makes sense. Done right, they are powerful marketing tools,...
What is the Best Social Media for B2B?
Today on #AllardPPCquickHits, we’re taking a look at the best social media platform for B2B sales and relationship building. It should come as no surprise to those who pay attention to social...
Instagram in Marketers’ Crosshairs as New Ad Vehicle
Instagram is poised to become a major marketing platform with the advent of greater advertising capability. The company predicts upward of $2.8 billion by 2017. Learn why the heavy engagement of Instagram...
The Internet of Things (IoT) Offers Valuable Insights to Marketers
In today’s #AllardPPCquickHits post, we’re pointing you toward a story about how marketers are using the Internet of Things, IoT in shorthand, to gather valuable insights for future campaigns. To learn about...
Celebrating Earth Day via Social Media
Every year Earth Day is celebrated on April 22nd. Not only is this your chance to give back to the planet Earth but it’s a great and unique opportunity for a meaningful...
What’s New With Facebook and Campaigns in 2015?
What’s New With Facebook in 2015? Demographics are Changing: Despite numerous reports in 2014 claiming that young users were abandoning the social network it has become clear that that just isn’t the...