To secure a place for yourself or your company in the current digital marketing landscape, it’s vital to have a good handle on analytics. Why? Because analytics helps you tailor your marketing...
Nielsen shines a light on the dynamic landscape that is retail marketing, and, needless to say, things are changing and old paradigms don’t hold up. See more at: ROADMAP TO RETAIL GROWTH:...
It should come as no surprise that understanding your customers and their needs and wants goes a long way toward building strong relationships — and sales. This article discusses data analytics and...
We care about water quality here at Allard PPC, so we’re excited to report that it looks like Mote Marine Lab soon will be offering up-to-the-minute red tide reports and forecasting. Read...
Climate Change Should Be Addressed by Everyone, Not Just Governments When it comes to doing good in the world, business often gets a bum rap for being singularly profit driven with little...
Email marketing may seem old hat, but dynamic content and personalization are giving the tactic new relevance. Almost half of marketing professionals surveyed said they’d be employing some of these tactics in...
Advertisers be aware that visual content oriented social media platforms are bringing more engagement. Snapchat, Instagram and Pinterest are leading this trend. But be warned that the images must be compelling. Learn...
Loyalty programs are increasingly popular with a majority of US marketers, who plan to increase spending on loyalty programs in 2017. Approximately 13 percent of them say those increases will be significant....
Google’s Search Engine Algorithm Still Rewards the Most Relevant Content It’s no secret that Google is the overlord of search engine optimization — the tactics and overall strategy marketers use to show...
Business to business (B2B) marketers are doubling down on various marketing technology tools in 2016 as they look for new ways to attract the sector’s increasingly savvy customer base. According to research...
