For ROI, the Proof is in the Analytics
Mystery is great for romance, but when it comes to marketing, the communication and transparency between a marketing agency and its clients is key. At Allard PPC, we know this. It’s why...
Allard PPC Marketing Team Brings Together Talent and Cost Effectiveness
Our Marketing Experts Can Help Your Business Reach Its Full Potential — For Less Than You Expect It often surprises our clients when we tell them one of the aims of Allard...
Content Marketing Gaining Ground, Becoming Foundation of Sound Marketing Strategy
At Allard PPC, we pride ourselves on being marketing trend spotters and leading our clients to the most effective strategies for promoting their company, product or organization. So we are pleased to...
Consumers Say Devices Offer Freedom Not Restrictions
According to ratings giant Nielsen, consumers more and more are seeing their smart devices as an avenue to greater freedom. “Among global respondents, 74 percent say they appreciate the freedom of being...
More Companies Are Using Data to Inform Strategy
Sometimes increased sales isn’t the only objective of a business, says this piece in e-Marketer. Learn how companies are using technology to hone their growth strategies here: Marketers Look to Tech for...
Content More Important Than Ever As More Millennials Use Ad Blockers
Advertisers are waking up to a trend among millennials that has them embracing better content over more advertising in order to reach an audience. That’s because a growing number of young people...
Predictive Analytics Adds Value to Marketing Data
Analytics have long been a useful tool for understanding how a marketing campaign is going and figuring out where to make adjustments. In fact, we rely heavily on them here at Allard...
Digital Now Even With TV in Dollars Spent on Media
We’ve been saying this for a while now, thanks to our own experience going from TV to digital for our viewing enjoyment. It costs less, and it gives us greater freedom. Who...
Who’s Wearing Wearables (And Where Are They Wearing Them)?
Wearable technology has become an enabler of more active and healthy lifestyles for consumers and a source of useful information for marketers. Learn more at: WEAR AND SHARE: HOW WEARABLE DEVICES ARE RESHAPING DIRECT MARKETING...
Personalized Promotional Gifts Make a Bigger Impact at the Holidays
Impress Your Clients; Make Promotional Gift Giving an Investment in Your Company People like to say it’s not the gift, but the thought that counts, but we all know it’s the gift....