New Descriptor Better Captures Company’s Values and Goals At Allard PPC and our sister company VRA Associates, we understand that words have tremendous power when you’re talking about others, but it’s particularly...
More consumers are spending most of their time on devices using apps rather than browsing, and this should be a sign to marketers to pay close attention. They’ll want to focus their...
Internet Service Providers may be celebrating the decision by Congress to allow them to sell user data previously protected as private. But they should consider repercussions that will follow if they sell...
Vote with Your Wallet and Change the World One Purchase at a Time Over the years, we have used this space to promote our business of course. But parallel to that we...
Anyone seeking the public’s attention who’s been paying attention knows that you can’t just scattershot your message and hope for results. Technology has made it easier for consumers to skip or totally...
Finding the Right Social Media Mix Isn’t a “Set It And Forget It” Job Twitter’s ongoing problems should be a cautionary tale for all businesses and organizations that rely to any degree...
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The #SceneOnGreen in coastal areas around the globe extends beyond the shoreline to take in the vitally important seagrasses. These flowering underwater plants have been on earth since the age of the...
Join Us In This Effort To Make the Returns on Investment Reach More than the Bottom Line We’ve always been strong proponents of #ThinkGloballyActLocally at Allard PPC and our sister company VRA...
More than even their Baby Boomer parents or grandparents, Millennials see travel as an integral part of living a great life. It’s why they account for 50 percent of shoppers in the...
