You Want It When?
The Perils and Pitfalls of Failing to Plan Holiday Promotional Giving Terry Goodkind famously said, “Reality is irrelevant; Perception is everything,” and that holds true in most instances. But in the world...
Social Media Puts a New Spin on an Old Way to Get Good Customer Service
Long ago, it wasn’t uncommon — at least in New York — for an unhappy customer to stand in front of a store holding a faulty product and complaining loudly to anyone...
Loyalty Programs Create Strong Bonds with New and Existing Customers
Among the most important commerce for any company is new business. It is evidence that your company is flourishing and means someone has discovered your product or service and went so far...
It’s No Surprise That Visual Content Gets More Eyes
Newspapers have known for decades what is proving to be true in social media more recently: Visual content is a far more potent marketing tool than any group of words. Learn more...
Check Out Our New Newsletter Look
We Think It Better Reflects Who We Are At Allard PPC and VRA Associates, we recognize that you can’t give clients advice if you don’t follow it yourself, and that’s why we...
Loyalty Programs Work on Many Levels
We’ve watched certain of our clients who are ahead of the pack do very well with loyalty programs. They grow and keep their customer bases by proactively building relationships with people using...
Some Marketers Slow to Enter the Digital Arena
Despite the fact that nearly everyone walks around with their face in a screen, a significant number of marketers are failing to embrace the digital marketing arena. Only nine percent of marketers,...
Accelerating on the Information Superhighway
The Information Superhighway is no longer just a metaphor. Smart Cars are rapidly rapidly changing and enhancing how marketers reach potential customers. In an odd juxtaposition, marketers are able to reach across...
The Era of the Global Citizen is Changing How Millions Do Business
It’s Also Changing for the Good How We Relate to One Another We recently returned from some globetrotting that we undertook to promote and grow our companies and, of course, for some fun...
Snapchat Leads in Popularity Among Millennials
It’s true that Millennials love their social media, but their clear favorite is Snapchat, with Facebook and Istagram following close behind. E-Marketer estimates that there will be 43.9 million monthly active users...