We’ve been saying for while now that loyalty programs pay companies back with a hefty ROI because consumers love them. Why? Because who doesn’t want to feel special? And we’ve never found...
The New Year capped off a roller coaster ride for Facebook during 2016 and ended with a robust fourth quarter despite heavy criticism for what some believe was the social media giant’s...
We Scour the Industry in Search of the Promotional Products That Deliver December may be a high point of holidays, but it’s January that steals the limelight for the promotional products industry....
The Wild West had its snake oil salesmen and the Internet has bogus and misleading ads and fake news. Look at what Google and other companies are doing to combat bad players...
SciFi fans well remember when “I Robot” first made artificial intelligence something of a dirty word. Every since then, people have always thought about the potential downside to AI whenever they think...
The growing prevalence of mobile wallets is making the holiday shopping season easier on a lot of people. Marketers are also getting a benefit since the wallets are a two way street,...
At Allard PPC, We Never Forget That You Put Your Trust in Us As this roller coast of a year speeds to a close, we at Allard PPC want to use this...
Standing out in a sea of competitors is becoming more and more difficult in today’s marketplace. It’s why we at Allard PPC have long embraced loyalty programs because they work on so...
Retail executives say they are able collect, share and analyze real-time data that can be useful to supply chain and inventory management, as well as in delivering personalized promotions and enabling e-commerce....
The debate may rage over the politics of corporations and whether they are “people,” but increasingly savvy business owners understand that many consumers “vote” with their wallets when it comes to choosing...
