We recently read a report by Nielsen that indicates a growing desire by consumers to have access to more plant protein. This is good news for a number of reason because we’ve...
Sometimes we can’t help but do a good natured face palm when we read what marketing gurus are telling companies about how to treat customers. In this case, the news is that...
Long ago, it wasn’t uncommon — at least in New York — for an unhappy customer to stand in front of a store holding a faulty product and complaining loudly to anyone...
Among the most important commerce for any company is new business. It is evidence that your company is flourishing and means someone has discovered your product or service and went so far...
Newspapers have known for decades what is proving to be true in social media more recently: Visual content is a far more potent marketing tool than any group of words. Learn more...
We Think It Better Reflects Who We Are At Allard PPC and VRA Associates, we recognize that you can’t give clients advice if you don’t follow it yourself, and that’s why we...
We’ve watched certain of our clients who are ahead of the pack do very well with loyalty programs. They grow and keep their customer bases by proactively building relationships with people using...
Despite the fact that nearly everyone walks around with their face in a screen, a significant number of marketers are failing to embrace the digital marketing arena. Only nine percent of marketers,...
The Information Superhighway is no longer just a metaphor. Smart Cars are rapidly rapidly changing and enhancing how marketers reach potential customers. In an odd juxtaposition, marketers are able to reach across...
It’s Also Changing for the Good How We Relate to One Another We recently returned from some globetrotting that we undertook to promote and grow our companies and, of course, for some fun...
