It’s true that Millennials love their social media, but their clear favorite is Snapchat, with Facebook and Istagram following close behind. E-Marketer estimates that there will be 43.9 million monthly active users...
New Descriptor Better Captures Company’s Values and Goals At Allard PPC and our sister company VRA Associates, we understand that words have tremendous power when you’re talking about others, but it’s particularly...
More consumers are spending most of their time on devices using apps rather than browsing, and this should be a sign to marketers to pay close attention. They’ll want to focus their...
Internet Service Providers may be celebrating the decision by Congress to allow them to sell user data previously protected as private. But they should consider repercussions that will follow if they sell...
Anyone seeking the public’s attention who’s been paying attention knows that you can’t just scattershot your message and hope for results. Technology has made it easier for consumers to skip or totally...
More than even their Baby Boomer parents or grandparents, Millennials see travel as an integral part of living a great life. It’s why they account for 50 percent of shoppers in the...
The Wild West had its snake oil salesmen and the Internet has bogus and misleading ads and fake news. Look at what Google and other companies are doing to combat bad players...
SciFi fans well remember when “I Robot” first made artificial intelligence something of a dirty word. Every since then, people have always thought about the potential downside to AI whenever they think...
The growing prevalence of mobile wallets is making the holiday shopping season easier on a lot of people. Marketers are also getting a benefit since the wallets are a two way street,...
Standing out in a sea of competitors is becoming more and more difficult in today’s marketplace. It’s why we at Allard PPC have long embraced loyalty programs because they work on so...
