Personalized Promotional Gifts Make a Bigger Impact at the Holidays
Impress Your Clients; Make Promotional Gift Giving an Investment in Your Company People like to say it’s not the gift, but the thought that counts, but we all know it’s the gift....
Advertisers Moving Quickly to Digital Media
The tide is quickly turning toward heavier engagement in digital media advertising.The strong performance of the digital ad market is being driven by several factors, including, not surprisingly, mobile and video. What...
Personalization Takes Your Message To a New Level
We’ve been saying this for a long time at Allard PPC and VRA Associates. Personalization is, in fact, becoming a crucial piece to content marketing strategy. Learn more about this established and...
B Corp Movement Getting Attention
We were delighted that on the same day our company announced its intention to achieve B Corp status, the BBC wrote this piece about B Corps working to make the world better:...
Allard PPC Taking Steps Toward B Corp Status
We’re Excited About Formalizing the B Corp Values We’ve Held for Years Allard PPC is moving ahead with plans to become a B Corporation, and a critical part of that process is...
#AllardPPCquickHits — Analytics Give Marketers the Edge They Need
To secure a place for yourself or your company in the current digital marketing landscape, it’s vital to have a good handle on analytics. Why? Because analytics helps you tailor your marketing...
Why Bigger is No Longer Better
Nielsen shines a light on the dynamic landscape that is retail marketing, and, needless to say, things are changing and old paradigms don’t hold up. See more at: ROADMAP TO RETAIL GROWTH:...
Analytics Builds Understanding of Customer Needs, Sales
It should come as no surprise that understanding your customers and their needs and wants goes a long way toward building strong relationships — and sales. This article discusses data analytics and...
If You’re Not Email Marketing, You’re Losing Ground
Email marketing may seem old hat, but dynamic content and personalization are giving the tactic new relevance. Almost half of marketing professionals surveyed said they’d be employing some of these tactics in...
#AllardPPCquickHit — Visual Content Key to Driving Engagement
Advertisers be aware that visual content oriented social media platforms are bringing more engagement. Snapchat, Instagram and Pinterest are leading this trend. But be warned that the images must be compelling. Learn...