Retail executives say they are able collect, share and analyze real-time data that can be useful to supply chain and inventory management, as well as in delivering personalized promotions and enabling e-commerce....
The debate may rage over the politics of corporations and whether they are “people,” but increasingly savvy business owners understand that many consumers “vote” with their wallets when it comes to choosing...
Mystery is great for romance, but when it comes to marketing, the communication and transparency between a marketing agency and its clients is key. At Allard PPC, we know this. It’s why...
Our Marketing Experts Can Help Your Business Reach Its Full Potential — For Less Than You Expect It often surprises our clients when we tell them one of the aims of Allard...
At Allard PPC, we pride ourselves on being marketing trend spotters and leading our clients to the most effective strategies for promoting their company, product or organization. So we are pleased to...
Sometimes increased sales isn’t the only objective of a business, says this piece in e-Marketer. Learn how companies are using technology to hone their growth strategies here: Marketers Look to Tech for...
Advertisers are waking up to a trend among millennials that has them embracing better content over more advertising in order to reach an audience. That’s because a growing number of young people...
Analytics have long been a useful tool for understanding how a marketing campaign is going and figuring out where to make adjustments. In fact, we rely heavily on them here at Allard...
We’ve been saying this for a while now, thanks to our own experience going from TV to digital for our viewing enjoyment. It costs less, and it gives us greater freedom. Who...
Wearable technology has become an enabler of more active and healthy lifestyles for consumers and a source of useful information for marketers. Learn more at: WEAR AND SHARE: HOW WEARABLE DEVICES ARE RESHAPING DIRECT MARKETING...
