Loyalty programs are increasingly popular with a majority of US marketers, who plan to increase spending on loyalty programs in 2017. Approximately 13 percent of them say those increases will be significant....
Business to business (B2B) marketers are doubling down on various marketing technology tools in 2016 as they look for new ways to attract the sector’s increasingly savvy customer base. According to research...
Marketers move from experimentation to full rollout Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers....
STOCKHOLM — The Nobel Prizes recognize luminaries in various fields, but the profundity of these prizes struck us in our travels to Europe of the summer. We were there to bring back...
For todays #AllardPPCquickHits post, we congratulate Clinton Devon Estates on its third time win of the Queen’s Award. Organizations such as Clinton Devon in England and our client Dakin Dairy Farms are...
In today’s #AllardPPCquickHits post, we take a look at a recent EU privacy ruling that could have downstream effects. Read the BBC’s Facebook privacy campaign advances after EU court opinion for a gander...
Good Content is the Only Answer in the Age of Ad Blocking Apple’s release of El Capitan, its newest operating system, heralded a dramatic change in the advertising and marketing landscape, shifting...
When it comes to attracting consumers to the content you’ve so laboriously created, you want to get the most ears and eyes on it as possible. In today’s post for AllardPPCquickHits, take...
Failing to Plan Your SEO Strategy is Planning to Fail Online Let’s face it: a lot of what goes into Search Engine Optimization — SEO — is a mystery to most people,...
Our post for today’s #AllardPPCquickHits is perhaps a not so surprising look at the heavy and growing use of smart phones by different user groups. This is useful not only for current...
